Two-thirds of social media users (65%) are aware of the Cambridge Analytica Facebook data breach. Yet, only 37% say they use Facebook less often after the scandal
Two-thirds of social media users (65%) are aware of the Cambridge Analytica Facebook data breach. Yet, only 37% say they use Facebook less often after the scandal.
This data was reported by PR Newswire.
About the Cambridge Analytica Scandal
In March 2018, the political consulting firm Cambridge Analytica acquired and used 50 million Facebook users` personal data without their permission. As a result, people lost trust in Facebook and the way they safeguard their privacy.
Commenting on the case, Steve Pearson, CEO of the online reputation company Friendemic, told PR Newswire:
“Facebook really tried to give an image that this type of thing wasn’t happening, that their data was safe.”
“To see something like this come out, it was a blow to many consumers who were otherwise trusting.”
So, perhaps it`s true that the data breach affected people`s opinion of Facebook in a negative way.
People still use Facebook
The survey found that just 37% of people use Facebook less often than they did before the data leak.
“While they may say they have concerns, I don’t think it’s been enough for many of them to use Facebook less.”, said Chad Richards, vice president of social media services at Firebelly Marketing, which is a social media marketing agency.
In terms of age, older generations depend more on Facebook than younger generations. And it`s the reason why millennials tend to leave Facebook. 41% of the generation using Facebook less since the data breach as compared to 37% of Generation Xers and 24% of baby boomers, as the survey made clear.
Read the full survey here.