Aviva, the UK`s largest provider of general insurance, has announced a major investment in Wealthify, a platform aiming at effortless investing to its customers.
Aviva, the UK`s largest provider of general insurance and a life and pensions provider, has announced a major investment in Wealthify, a platform that promises effortless investing to its customers.
The announcement was made by Wealthify at the beginning of October, stating that the investment is a huge vote of confidence.
“Aviva’s decision to invest in our business reflects a clear shift in market demand towards high-quality, technology-enabled financial services solutions for retail customers.“, said the company in their press release.
They added that the investment is significant for both organizations since it establishes Wealthify as one of the leading digital disruptors in wealth managements, while advancing the digital strategy of Aviva.
As Aviva UK Digital`s Managing Director, Blair Turnbull, said in the press statement, it underlines their commitment to invest in and colloborate with leading digital businesses. Wealthify offers exciting opportunities as it combines a smart management team with great technology and start-up culture, as he elaborated.
On the other hand, Wealthify wrote that they will use insurer Aviva`s investment to achieve customer acquisition targets, and to enhance their proposition, adding new products like JISAs and SIPPs.
“We will also be growing our team, adding the additional skills and resources necessary to support our expansion.”, as the press statement explained.
The company is based in Cardiff and stated that this part of Wales is supporting a thriving financial services, software and start-up ecosystem that establishes the region as a centre of excellence for financial technology or fintech.