Accenture, a company providing services in strategy, consultancy and operations, has conducted a research exploring the tech trends driving change for
Accenture, a company providing services in strategy, consultancy and operations, has conducted a research exploring the tech trends driving change for enterprise.
The research process began with gathering input from the Technology Vision External Advisory Board, a group consisting of more than two dozen experts from the public and private sectors, academia, venture capital, and entrepreneurial companies, according to Accenture.
Also, the Technology Vision team interviewed luminaries and industry experts, as well as about 100 Accenture business leaders from across the organization. Surveying more than 5,400 business and IT executives from 31 countries, the report tried to probe into their technology strategy and priority investments for the next few years. Here is what they found:
AI is the new User Interface
“Simple and smart interactions, value at each connection made… resulting in AI coming of age to become the new user interface of every digital business brand.”, as Accenture concluded in their research.
More specifically, 79% of executives agree that AI will revolutionize the way they gain information and interact with customers. Even a bigger number of 85% of executives report they will invest extensively in AI-related technologies over the next three years.
However, the change seems to be subtle, judging by respondents` views. Only 27% believe AI will completely transform their organizations over the next three years.
As the study found, companies are now needing more than a platform strategy. In contrast, they want a robust ecosystem approach.
In particular, 75% of executives say that competitive advantage will not be determined by the organization alone, but by the strength of the partners and ecosystems that the company chooses.
On-demand labor platforms and surging online management solutions are important to achieve talent marketplaces that are driving economic transformation within the organization.
The research found that 85% of executives plan to increase their organization`s use of independent freelance workers over the next year. At the same time, 76% agree organizations are under extreme competitive pressure to extend innovation into their workforce and corporate structures.
Corporate bureaucracies are pointed out as a disadvantage that may stifle productivity and innovation, as 73% of respondents said.
Designing Human Technology
As Accenture noted, technology design decisions are being made by humans for humans. In other words, technology is adapting to how we behave and what we need in our daily lives.
The research found that 80% of executives surveyed agree that organizations need to understand not only where people are today, but also where they want to be.
Still, only 31% plan to use human behavior extensively to guide the development of new customer experiences and relationships in the next three years, as the report stated.
Invent New Industries
Today`s technology-driven world challenges businesses to lay the ground for entirely new industries.
The survey confirms that as 78% of executives stated that their organization feels it has a duty to be proactive in writing the rules for emerging industries.
In the meantime, 65% of IT and business executives believe that government regulations in their industry have not kept up with the pace of technology innovation.
Accenture`s research has outlined the main technology trends for enterprise. New technologies like blockchain technology and artificial intelligence, among others, have a potential to improve the customers` experience in different areas.
It is to be seen how and whether businesses will develop and implement these technologies. But most importantly, it remains to be seen whether leaders in the field will make them human, meaning that they respond to peoples` needs.
“The pace of technology change is breathtaking. But, responding to the technology is the easy part. Leaders in this new era will differentiate themselves by focusing on technology for people- blending technology savvy with human insight, and amplifying people-customers and employees- to achieve more.”, as Paul Daugherty, Chief Technology & Innovation Officer told Accenture.