Smart assistant news dominated CES 2018. Amazon’s Alexa got embedded in numerous sets of gadgets but Google is not giving up the competition. The tech giant made a clear statement they won’t let Alexa dominate the market.
Smart assistant news dominated CES 2018. Amazon’s Alexa got embedded in numerous sets of gadgets but Google is not giving up the competition. The tech giant made a clear statement they won’t let Alexa dominate the market. The introduction of Google Assistant to smart speakers, headphones, displays and even your 15-year old car is a big move from the Google camp.
The race between Amazon and Google has been a heated one, to say the least. The tech heavyweights are constantly outperforming one another in terms of assistance software and hardware.
Google has made a significant move partnering with the likes of JBL, Lenovo, LG, and Sony. A brand new array of smart displays will support Google Assistant but unlike Home or Home mini, the tech partners will build the hardware devices. On the other hand, Amazon produces its own smart devices for Echo Show and Spot.
The Lenovo Smart Display certainly looks more attractive than Amazon’s Echo Show, which is heavily criticized for its boring and blocky outlook. The 8-inch Smart Display by Lenovo costs $199 and the 10-inch version that also happens to have a bamboo back can be yours for $249. In comparison, Echo Show’s value is $229 but it comes with a 7-inch screen. Smart Displays will let you check the weather, look for recipes, get directions, practically anything you wish.
Prepare to have your Google Assistant right in your very car. Android Auto devices will support the Assistant to help users get directions or save parking spots, order at Starbucks and pull your favorite Spotify playlists. Of course, you have to pair your smartphone with your car first but Google believes it will cooperate with car manufacturers in order to get the Assistant built-in by default.
The tech giant joined forces with Altec Lansing, Bang & Olufsen, iHome, JBL, and Klipsch. Together they will produce the smart speaker devices. Assistant-powered headphones will be available thanks to Jaybird, JBL, LG, and Sony. With the earbuds, the customers will be able to respond to messages and play music and change tracks.
It looks like Google is not fooling around. Amazon has definitely raised the bar with Echo Show and Spot and it’s now up to Google the answer appropriately.