There are several issues which have stopped e-bikes from becoming fully fledged mobility solution bikes. The de-cloaking today is a startup which has
There are several issues which have stopped e-bikes from becoming fully fledged mobility solution bikes. The de-cloaking today is a startup which has embarked on design and building of the e-bike as a way of solving several historical challenges which have faced the idea. The project is being pioneered by the two founders of the now defunct food delivery company by the name Take Eat Easy. The new electronic bike which the company is aiming to developing is dubbed Cowboy. The founders of the company claim they have answers to hindrances which have been preventing the electronic bikes from becoming mobility solutions.
Cowboy co-founder by the name Adrian Roose admitted they have not yet launched the e-bike. They are still focusing on the product development. The company has taken over six months of design and engineering as well as industrialization. They have managed to come up with a fully functional prototype. They are focusing on iterating the product more with an aim of launching it later in the spring of 2018.
The cowboy design is aimed at making the product better than previously developed e-bikes. The new bike will be better in terms of pricing, technology and product design. The developers have a broader mission of improving urban mobility as well as increasing the popularity of the electric bike.
Roose reveals that key features of the new intuitive design will include an automatic motor assistance, app to turn the bike on and off, an integrated smart battery, theft detection and GPS tracking. Cowboy is also aiming to develop a remote troubleshooting features and software updates.
The cowboy managers are planning to sell the product online through direct channels. Each product is targeted to fetch a total of $1,399. The company has developed their own digital platform to allow them control both product design and pricing. The cowboy co-founders Roose and Karim Slaoui have previously founded brands such as Brussels and a London based Take Eat Easy.