Pinterest Lens now gives users a way to discover their outfits with clothes in their closet. Finding what to wear is one of the main use cases on Pinterest.
The lens of Pinterest now gives users a way to discover their outfits with clothes in their closet. Finding outfits and what to wear is one of the most significant use cases on Pinterest. However, the company seeks to strive to find the right path content for more consistent users; it has increasingly focused on its interface with the users’ front camera.
Now the company goes further to take advantage of that excellent use case by allowing Pinterest users to touch the visual search technology of the cameras with the clothes that are already in the closet while they decide what they want to use today. Instead of looking for clothing options with ripped jeans, users could now aim the camera at their combination of ripped jeans. They write in a kind of search, say suits for the beach and then point the camera to dive deeper into the rabbit gap with a specific product they already own. Pinterest will run a visual search on those jeans, and users can touch and see various types of sets that might interest them.
“The way the lenses work, you take a picture of something and try to match the photo with all the images that are more similar”, said the head of search products, Jeff Harris. “What we have done with Lens, you look a more profound step. We see inside our design pins for all the pieces of clothing that are represented in that outfit. We are not looking for whole pins with denim jackets; we were looking for suits where a small part is a jean coat. It is a right combination of the 20 pixels that are a jean coat. What can we do with the combination of text and visual search? The version is a definite flag; they want an outfit that narrows it.
The update comes in the middle of a series of other ads related to today’s camera, such as the introduction of QR codes for Pinterest. Pinterest is also adding the ability to instantly start a visual search when users zoom in on the part of a pin as a package in a photo of an outfit and go directly to look for other similar products.
It’s all part of a move for Pinterest to begin moving the search behavior of products or ideas on Pinterest to this present reality and capture that interest the moment someone has a purpose. And start the day trying to decide what you want to use and pointing your camera towards a coat is a natural way to try to decipher more perfectly an idea that a user might not have the ability to articulate naturally in a search.
It also represents a potential benefit for promoters, who may have the opportunity to capture users at a time when they are already attracted to an idea or product and have shown clear signs of interest. As Pinterest moves search behavior much more to the camera and more visually oriented searches, you can do an excellent demonstration concerning capturing the kind of intention-level behavior that people are searching on Google might still have instead of writing in a search; you can point your camera at something.
Image Credits: TechCrunch