Nowadays we are addicted to our mobiles. Just think of how often you unconsciously unlock your smartphone just to see what’s there. Yes, we are all doing it unintentionally. This is why a small group of volunteers decided to fight their smartphone habits by switching their screens to grayscale.
Nowadays we are addicted to our mobiles. Just think of how often you unconsciously unlock your smartphone just to see what’s there. Yes, we are all doing it unintentionally. This is why a small group of volunteers decided to fight their smartphone habits by switching their screens to grayscale. According to tech ethicist Tristan Harris, black and white is not as stimulating as glitter.
One of the volunteers, Nellie Bowles admits that after a couple of days her twitchy phone checking habits were remarkably eased. So is it possible to disrupt addiction just by ditching colors? Well, partially.
Not surprisingly, tech giants like Facebook and Google know human weaknesses too well. Whenever they are designing new apps and features, they always turn towards neuropsychology to see how the brain responds to different colors. More precisely, what keeps our attention and what doesn’t. Recent research showed how important colors are when it comes to emotion identification.
However, concerns over health issues are on the rise. Two of the major Apple investors are demanding the company finds a way to help parents restrict their kids from overuse. Additionally, a lot of developers are now banging on their creations for having addictive nature. And no, it’s not artificial intelligence that blinds our minds it is much simpler than that.
Imagine you are in a grocery store. There are many cereal boxes on the shelves. Which one would you choose, the one with the colorized package or the black and white one? It is the same with apps. The stimulating colors make us crawl back to them. If you want to go grey you really have to dig in the settings. It’s not as easy as it may seem.
Thomas Z. Ramsoy is the CEO of Neurons. A Copenhagen-based company that studies human brain scans and analyzes the results. Later the results are used to design appealing apps. In Neurons, they often analyze the electrical activity of the brain when using a smartphone.
Mr. Ramsoy admits that the most successful products trigger positive emotions and attract the consumer attention without being nagging. The color and shape of the product define the delicate line between attracting one’s attention and disturbing them. By going gray you are no longer prone to make unconscious decisions because there are no colors to manipulate you. We can assume that in a way you regain the control over your actions. Take away the sound as well and you might end up living a more relaxed life.
Of course, Silicon Valley may ease phone addiction just by using different color palettes, according to Bevil Conway. The National Eye Institute investigator said that colors tell us what is important, they grab our attention and when we are in an environment full of contrast and color we become agitated. On the other hand, tech heavyweights want us to spend our time looking at the screens instead of putting smartphones aside.