Google`s Next Big Thing: Augmented Reality

Google`s Next Big Thing: Augmented Reality

Google has reportedly launched a new augmented reality (AR) camera platform for Android smartphones.ARCore is a software that helps developers cre

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Google has reportedly launched a new augmented reality (AR) camera platform for Android smartphones.

ARCore is a software that helps developers create games and experiences that place digital images and characters into the real world, according to reports published in Financial Times (ft.com) and Bloomberg (bloomberg.com).

So far AR has been used in games like last year`s hit Pokémon Go and Snapchat`s selfies, as well as Snapchat`s popular dancing hot dog character.

Apple is also turning to the technology with plans to roll out its new AR software, ARKit, that will be available on about half a billion iPhones and iPads later this year.  The service will have tools that makes it easy for developers to add AR to their apps. iOS will become the largest AR platform in the world, as Business Insider (businessinsider.com) commented.

Google is also investing in the technology that may be applied to various services. For example, instead of tracking a bobbing dot on Google Maps, users can situate themselves in a panoramic view of the location. Instead of typing search queries into a phone, users can point a camera that can “understand everything around you”, as Clay Bavor, who leads Google`s virtual reality and AR efforts, said in an interview with Bloomberg. “All of this is going to be made better with AR.”, as he added.

ARCore will be available for developers to preview on Tuesday with Google`s own Pixel phones and Samsung Electronics Co.`s S8 smartphone, as Bloomberg reported. The idea is to make the service available on 100m Android smartphones in the coming months, as Financial Times explained.

ARCore is our next step in bringing AR to everyone.”, said Dave Burke, vice-president of Android engineering as quoted by Financial Times.

“We’ve been developing the fundamental technologies that power mobile AR over the past three years with Tango, and ARCore is built on that work.”, as he elaborated in his comments.

AR tools for world`s top two smartphone platforms, Android and iOS, will make the technology more popular, Ben Bajarin, tech analyst at Creative Strategies, explained as quoted by Financial Times.

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