The new Google Payment API allows Brazilian shoppers to pay for their purchases using any of the credit cards that they saved to their Google Account.
Global e-commerces will have a new possibility to sell to Brazil’s booming e-commerce market, which got to USD 23 billion in 2016 (this number does not include expenses with tourism and travel) and has an expected growth rate of almost 17% for this year, according to Americas Market Intelligence (AMI). Now, these merchants can reach Brazilian customers through a partnership between Google and EBANX, a fintech headquartered in Brazil that offers Latin American local payment methods to global merchants and that allows them to sell like Latin Americans without establishing a local entity.
The new Google Payment API allows Brazilian shoppers to pay for their purchases using any of the credit cards that they have already saved to their Google Account or Android Pay. In addition, they will be able to insert new international or local cards to it, since EBANX is connected to Brazilian local acquirers.
By choosing to pay with Google for their online purchases, customers will manage to complete the transactions without the necessity to inform their card’s data all over again. It is a detail that facilitates checkout and helps avoid cart abandonment.
Alongside with e-commerce, Brazilian mobile commerce is also expanding. According to AMI, this market had grown 88% between 2014 and 2015. Taking into account the fact that more than 95% of the smartphones sold between July and September 2016 in Brazil had Android operating system, as reported by the consultancy International Data Corporation (IDC), it is possible to realize the impact that the Google Payment API will have on people’s lives in the country. “We are really excited to launch this product with Google in Brazil, offering more payment choices for Brazilian customers and enhancing the user experience with e-commerce merchants, through EBANX’s leadership when it comes to Brazilian and other Latin American markets and through the deep reach that paying with Google has”, said the business development manager at EBANX, Andre Allain.
One of the firsts to provide this payment method to its Brazilian customers is Xsolla, the big video game selling company and also a merchant of EBANX. This means that Brazilians that buy from the global e-commerce will be able to pay with Google for its games if they want to.
“Xsolla is very proud to have an opportunity to work with Google, and we are really grateful to our trusted partner EBANX for helping us enter into this relationship. For us, the Google Payment API is an important innovation. It will allow our mobile users to get a new level of convenience with a seamless checkout experience. With a huge amount of data already saved into multiple Google accounts, and with extended Android Pay functionality, this method will find its audience among the big percent of our customers who enjoy paying with stored credentials. Thus, we look forward to implementing the Google Payment API in Brazil, which will totally result in improved conversion and increased sales”, said the business development manager at Xsolla, Ekaterina Fadeeva.
EBANX’s end-to-end solutions effectively connect Latin American eager buyers with global sellers. Headquartered in Brazil, the fintech offers over 100 Latin American local payment options to international e-commerces. The company has already enabled more than 25 million people in Brazil, Mexico, Colombia, Chile, and Peru to access global products and services, as well as enabling global businesses to reach new audiences.