Google Buys UK Sound Technology Company Redux

Google Buys UK Sound Technology Company Redux

Alphabet Inc`s Google has reportedly acquired the UK-based start-up Redux. The technology developed by Redux turns surfaces like phone displays into speakers.

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Alphabet Inc`s Google has reportedly acquired the UK-based start-up Redux. The technology developed by Redux turns surfaces like phone displays into speakers.

Bloomberg Technology reported that Alphabet quietly acquired Redux via an Ireland-based subsidiary of Google. However, Google refused to confirm and comment on the purchase price or other details of the deal.

The UK company Redux, which is based in Cambridge, is reportedly backed by investors like Arie Capital and raised $5 million in March 2017. The company focuses on sectors like computing, mobile, automotive and industrial controls. As stated on their LinkedIn page, Redux has over 178 granted patents with 50 pending.

Big companies like Google often acquire smaller companies to expand their services and customer base. In 2016, Google did more than 20 deals. Speaking to Fortune, Don Harrison, who heads up corporate development at the Google part of Alphabet, said that they are first and foremost interested in acquiring companies working with cloud technology, AI, hardware, Google Assistant, AR, and VR.

In the particular case, Redux`s engineering talent may help Alphabet and its main Google division introduce handsets with better sound. But this is not all. The technology could also be used to replicate the sense of touch on a surface like a screen.

While speaking at the CES consumer electronics conference in Las Vegas this January, Google promoted its voice-controlled speakers that try to beat serious competitors like Amazon.com Inc`s Echo device.

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