Teen users prefer using Instagram and Snapchat instead of Facebook. A study by eMarketer predicted that monthly teen use of Facebook in the US and
Teen users prefer using Instagram and Snapchat instead of Facebook.
A study by eMarketer predicted that monthly teen use of Facebook in the US and UK would decrease.
“Monthly users aged between 12 and 17 years old will fall 3.4% to 14.5 million people this year, an accelerated decline from the 1.2% fall in 2016.”, reads an excerpt citing the report that was published on Business Insider (businessinsider.com).
In the UK, the situation is quite similar. eMarketer pointed out that young users aged between 12 and 17 years old will decrease by 2.8%, whereas those aged between 18 and 24 will go down 3.1%.
The discontent teen userbase may be bad news for Facebook. Yet, these users are turning to Instagram that is actually owned by Facebook, as Business Insider reported.
Furthermore, Snapchat is also attracting teenager users.
“We see teens and tweens migrating to Snapchat and Instagram.”, said Oscar Orozco, an eMarketer analyst.
“Both platforms have found success with this demographic since they are more aligned with how they communicate — that is, using visual content.”, as he added.
The research elaborated that teens and tweens who are still on Facebook log in less frequently and spend less time browsing in the social media platform.
eMarketer said Snapchat`s US userbase would grow 25.8%, and its UK base by 20.2% in 2017, as Business Insider pointed out.
Instagram would grow 23.8% in the US and 34.8% in the UK, as eMarketer explained as quoted by Business Insider.
Despite of these figures, Facebook remains the biggest social network in the USA and the UK. It is reportedly having 2.01 billion users that visit the website every day, according to a previous article published at Business Insider.