Digital Sales Hit a Record at BBVA

Digital Sales Hit a Record at BBVA

Spanish bank BBVA has seen nearly a million product sales through digital channels in June, according to reports. The digitization of BBVA is achie

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Spanish bank BBVA has seen nearly a million product sales through digital channels in June, according to reports.

The digitization of BBVA is achieving results, as the CEO Carlos Torres Vila said in an interview with finextra.com.

One of BBVA`s goals is “developing better solutions for customers through technology.”, as he pointed out at the presentation of BBVA`s Q2 results.

The banks is reportedly going digital as many customers are said to interact with it through digital channels, as Vila elaborated. At the end of June, the customers using digital channels accounted to nearly 20 million. This is an increase of 22% in the year.

Circa 14,4 million of these customers are mobile phone users.

“We have reached a turning point, in which more than 50% of the customers are digital in Chile, Venezuela and Turkey.”, as the CEO noted in a quote.

This trend can be observed across BBVA`s major markets. Specifically, in Spain, in the first six months of the year, the bank sold a record number of units over digital channels, as many as it did in all of 2016.

As the official explained before finextra.com, the bank launched many new functionalities in the quarter. Some of them include Star Sequros in Spain, a product that offers customers a way to group their insurance policies, as well as BBVA Plan – Financial Goals in Mexico that helps customers to save in order to reach goals. In the USA, the bank provided the option for non-customers to get digital loans, while in Turkey, they launched MIA, an assistqant that relies on artificial intelligence and allows customers to speak to the application.

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