Can We Decentralize Google?

Can We Decentralize Google?

Originally, the idea of the internet was to create a neutral virtual place where all users are equal. Unfortunately, things have moved quite in the opposite direction and some corporations hold the personal data of millions of people and practically can do anything with it.

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Originally, the idea of the internet was to create a neutral virtual place where all users are equal. Unfortunately, things have moved quite in the opposite direction and some corporations hold the personal data of millions of people and practically can do anything with it.

Just think for a moment, what is the front door to the web? Google?! Exactly, the company has a market share of more than 80% in terms of search engines. Every single second the number one search engine settles 40.000 search queries, this makes 3.5 billion a day and 1.2 trillion per year. Google controls what we see and what we don’t. How is that even close to the initial idea of a neutral common network?

On the other hand, Google is one of the most prominent supporters of blockchain technologies. In the last 6 years, the search engine company has invested $1.2 billion in more than 140 projects. But why then Google is not developing its own blockchain network?

Many distributed ledgers enthusiasts find it dangerous that one sole company is given so much power. When monopoly steps in, democracy goes away. So the question is – can we decentralize google? In fact, our personal data, everything we do on the web is strictly monitored by not only by Google but by Skype (Microsoft), facetime (Apple), and Facebook, as well. Yes, these platforms are great and the majority of us uses them on a daily basis but do you see what I mean? A couple of watchdogs know everything we do; privacy is long gone.

There is hope, however. Blockchain networks can resurrect the original idea behind the internet and put it into practice. Decentralized Web or Web 3.0 refers to the development of applications, platforms, and services which do not need a “central” figure (organization) to function properly. Another advantage of the Web 3.0 is that it is far more secure than centralized data warehouses.

Startups from all around the world had already realized the potential of distributed ledgers and are working around the clock to deliver decentralized products for the emerging ecosystem. Presearch is currently developing an alternative to Google. A blockchain-based search engine which rewards users with Presearch Tokens.

The new search engine’s ranking factors would be publicly available so content contributors can properly navigate themselves. Generally, the community would be able to play a crucial role in the ecosystem and its development.

Have you ever heard of the interplanetary file system (IPFS)? Its idea is to create web browsers that store copies of visited pages and thus play the role of a server. In that case, if the original server is destroyed users who have parts of it can share them with others. So if IPFS come to reality can we have a decentralized Facebook as well?

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