Alibaba Works With KFC China On a Face Recognition Tool

Alibaba Works With KFC China On a Face Recognition Tool

Alibaba`s Ant Financial has collaborated with KFC in the eastern Chinese city of Hangzhou to introduce its new “smile to pay” service.

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Alibaba`s Ant Financial has reportedly collaborated with KFC in the eastern Chinese city of Hangzhou to introduce its new “smile to pay” service.

The service lets customers process their payment by smiling after ordering at the restaurant`s self-serve screens, as CNBC (cnbc.com) wrote in a report.

A 3-D camera scans he customer`s face to verify their identity, while an additional phone verification option is available for better security.

The offering is available to customers who use the Alipay app, the mobile and online payment platform established by Alibaba`s founder Jack Ma, as the article added.

KFC is a subsidiary of Yum China, one of Alibaba`s major investments.

Yum China wants to attract a younger generation of customers, as the publication explained.

Joey Wat, Yum China`s president, reportedly said the store was targeting “young, tech savvy consumers who are keen to embrace new tastes and innovations.”, according to an article published at Reuters (reuters.com).

This is not the first time Yum, or its competitor McDonald`s Corp, have tested new technologies in the market, according to Reuters. An Italian diner as a test “lab” was launched on Shanghai`s riverside Bund in 2015 by Yum, as Reuters wrote in their article.

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