Air New Zealand, one of the largest & busiest country's national airlines has decided to explore the emerging blockchain technology.
Air New Zealand, one of the largest and busiest country’s national airline has decided to explore the emerging blockchain technology for a wide range of use cases, such as baggage tracking and booking (in partnership with a Swiss startup i.e. Winding Tree).
Air New Zealand has recently issued an announcement where they have mentioned that the country will be using blockchain technology in various applications, for example, securing information, loyalty programs, cargo, baggage tracking, and retail airfares. The mission of this initiative is to prevent intermediaries and directly connect with important service providers by using Winding Tree‘s B2B marketplace. Needless to mention, Winding Tree’s B2B marketplace is designed on the public Ethereum-based blockchain technology. It will enable blockchain-based transactions for efficient information sharing and lower transaction fees. The chief digital officer of Air New Zealand, Avi Golan, has revealed that the airline is extremely excited by the blockchain’s potential in order to trigger new innovation. And, this initiative will possibility introduce new business models as well.
Avi Golan further added that blockchain has the potential to offer a streamlined way for retail airfares & ancillary products along with their current business operations. The process can excellently remove complexity from the sales chain and provide fruitful benefits to customers. Customers will enjoy benefits from the reduced transactional costs. Whereas, the airlines will benefit from secure and swift sharing of information.
Note, a Germany-based airline giant (Lufthansa Group), one of the biggest worldwide airline operators has already started exploring blockchain applications and developed a bunch of blockchain-based travel apps for their customers (with a partnership with Winding Tree). And, Air New Zealand has now undertaken the decision of exploring blockchain applications as well (considering its exceptional benefits).
According to Lufthansa Group, hotels, airlines, and travel service providers are interested to connect with B2B blockchain-distributed digital marketplace in order to present special offers that are tailored to customer-specific needs. That’s why companies like Air New Zealand and Lufthansa Group are making a partnership with blockchain-based startups i.e. Winding Tree.